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branding - The F-List

the brief

Develop a brand identity for The F-List; an online resource developed to help address the gender imbalance in the music industry.

The F-List enables music and festival promoters to find female and gender minority musicians in the UK.

the solution

An identity that balances strength and confidence with the idea of inclusive feminism while communicating the authoritative and informed voice of the organisation.


See this identity in action here.

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